About

Revenue is a system — not a mystery.

Most businesses don't fail because of a bad product or a weak market. They fail because their revenue process is built on improvisation instead of systems.

I'm a revenue systems consultant. I help founders, operators, and sales teams design structured, repeatable systems that turn unpredictable revenue into a reliable engine.

My approach is analytical, not theoretical. I look at your current setup — your CRM, your pipeline, your follow-up process, your conversion points — and identify where the system is broken, leaking, or simply missing.

Then I help you build the system that fixes it. Not a strategy deck. Not a workshop. A working system with clear stages, defined inputs, measurable outputs, and automation where it matters.

What I bring to the table

Operations-first thinking. I've built and fixed systems across logistics, fulfillment, and field service businesses — industries where a broken process costs you real money every day, not just pipeline.
Multi-industry pattern recognition. From real estate teams to roofing companies, med-spas to SaaS startups — the revenue problems are different on the surface but structurally identical underneath. I've seen enough to know what works.
Systems over strategy. I don't hand you a deck and walk away. I design the system, define the stages, map the automations, and make sure it actually runs without you babysitting it.

Core system categories

300+

Systems documented

Multi

Industry experience

Case Studies

Systems in the wild

Composite examples drawn from real engagements. Names and identifying details are omitted to protect client confidentiality.

Roofing — Southeast US

+72% close rate

Challenge: Estimates were sent and forgotten. Sales reps followed up once, maybe twice, then moved on. Most of the pipeline died in the silence between estimate and decision.
System: Deployed a 7-touch follow-up sequence across email, SMS, and voicemail drops over 21 days, with trigger-based branching for prospects who re-engaged.
Result: Estimate-to-close rate improved from 18% to 31% within 90 days. Zero additional ad spend.

B2B Agency — North America

2× qualified meetings

Challenge: Inbound leads from the website, referrals, and paid social all landed in different inboxes. By the time someone followed up, hot leads were already in conversations with competitors.
System: Built a unified capture pipeline with automated scoring and sub-5-minute routing for hot leads. Cold and warm leads entered structured nurture sequences.
Result: Speed-to-lead dropped from 4 hours to 6 minutes on average. Qualified meeting volume doubled in the first quarter.

SaaS — Early Stage

±12% forecast accuracy

Challenge: Pipeline reports looked healthy on paper but revenue was wildly unpredictable month-to-month. Reps were treating $5K and $50K deals with equal urgency.
System: Implemented a 4-dimension deal scoring model and pipeline velocity dashboard. Segmented deals into A/B/C tiers with prioritization rules per tier.
Result: Forecast accuracy improved from ±40% to ±12%. Sales cycle length dropped 23% on A-tier deals.

What clients say

In their words

"We thought we had a lead problem. Turned out we had a follow-up problem. The system he built closed deals we'd already written off."

Operations Lead

Home services company

"He doesn't sell strategy. He builds the actual workflow, defines the stages, and stays until it runs without us. That's rare."

Founder

B2B agency

"Within a quarter our pipeline reports stopped lying to us. Forecasting became something we could actually defend in board meetings."

VP of Revenue

Early-stage SaaS

Quotes are paraphrased composites from client engagements. Attributable references available on request.

Ready to fix your system?

Submit your current setup and I'll identify what's working, what's broken, and what to build next.

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